Ultraman UK x
Cycling 4 Soup
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Ultraman UK is an ultra distance triathlon set over 3 days covering a gigantic 515km.
In collaboration with Ultraman UK and Cycling 4 Soup we were tasked to make some content the brand could use to promote the race, for this year and next.
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As a way to gain traction and build awareness of the race, we created a series of short form documentaries, portraying a range of this years competitors.
We also created an hero video of the race itself, telling the story with an extremely personal touch.
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Producer - Alvaro de la Camara
Director, Camera and Editor - Craig Bilham
Photography, Camera and Drone - Michael Drummond
Camera - James Malone
Assistant Editor - Mike Chaney
What makes Wales ultra?
“What makes Wales Ultra? Is it the outstanding natural beauty? Is it the vast rugged terrain? Is it something to do with a dragons? Not even close. It's simple! Once a year a hand full of crazy athletes compete in a race spanning 515 KM. This is Ultraman UK” - craig bilham
1 Min with Alvaro de la Camara
“I’ve got this theory that we belong to the water and every time I’m in the water I feel at one with nature”
- Alvaro de la Camara
1 Min with Penny Butterfield
“I think the ultras are all personal challenges for me, you learn about yourself, you appreciate how strong your body is… I get a lot of strength from running.”
- Penny Butterfield
1 Min with Neil Coggins
“I’m only competitive against myself, I will always try and better myself. I may not be the fastest, the skill-fullest or the most technical but I will keep going until the end. ”
- Neil Coggins
